Healthcare Marketing Strategies: An Overview
Healthcare marketing can be accomplished in many different ways. There are all sorts of different mediums for advertisement, and different overall strategies that can be used to obtain different benefits. Here are some of the things you can do to market your practice:
1. Listings in the Yellow Pages
Being in the Yellow Pages isn’t as influential as it used to be, but there is still an aging portion of the population that depends up on those thin, yellow pages to find a new doctor. It’s a relatively inexpensive way to be sure that your practice is listed there. Now, if you are a practice that deals with issues that the older generation simply won’t be overly concerned with, you might be able to skip it. Generally, though, it’s a safe, small investment.
2. Local Print Advertising
Advertising in local papers, magazines, and other publications probably won’t get you more clients outright, but that doesn’t mean it’s useless. Being visible in print lets people know you’re there, which can be critical in its own right. If they see your ad, they’re more likely to look you up online, ask friends and colleagues about you, and so on. Print ads can be a great way to build brand recognition for your practice. Just stick to those that are reasonably priced and provide ample visibility.
3. Radio and Television Ads
Radio ads can be a positive if they’re affordable; broadcast ads, like print advertising, work best for brand recognition.
4. Word of Mouth
This isn’t really something you can directly control, but you should still be thinking about it. Concentrate on giving good customer service, ensuring that your current clients have their expectations exceeded, and actually mention to them that you’re open to having new patients. Believe it or not, a little reminder can be all it takes.
This is probably the most important aspect of healthcare marketing today. The vast majority of your potential new patients will be looking online for information regarding the doctors they want to see. That’s because it’s simply more efficient to get a lot of the information they’ll be seeking online. They can learn what your credentials are, what services you offer, how big the practice is, and your office hours, all without having to be put on hold by your receptionist.
6. SEO Marketing
This is another online healthcare marketing strategy, and while it’s not as straightforward as having a well designed website, it’s just as important. In order for your website to be effective, it has to show up in search engines, preferably on the first page, when people search for related terms. While this could happen organically, it probably won’t. The best way to make sure your site is visible and accessible is to hire an online healthcare PR and marketing agency to make sure your website is search engine optimized, and that your web presences is strong. That could also mean incorporating a blog on your site.